You’re thinking about writing a book. You’ve got an idea, a message you care about, and a sense that becoming an author will elevate your credibility. But here’s a question worth asking before you start writing. Will this book actually create opportunities for your business?

Many speakers and coaches assume that simply having a book will be enough. That it will attract clients and lead to speaking engagements. But without a clear strategy behind it, a book can easily become a lot of effort with very little return.

Before you write, it’s important to step back and ask a few key questions:

Who is this book really for? The answer can’t be “everyone.”

What problem does it solve?

Does the reader KNOW they have this problem?

How does the book connect to your offers?

Do you need to rename them?

And what do you want a reader to do after they finish it?

If they love your book, how can they find you, and what can they do with you next?

Those are exactly the kinds of questions we explore in the Author ROI Lab, a small group program designed to help entrepreneurs decide whether the book they’re considering is worth writing and how to leverage it for real business results.

And now, let’s meet today’s panelists.

Amy Climer wrote "Deliberate Creative Teams: How to Lead for Innovative Results," a practical leadership guide that helps teams build the skills, mindset, and structures needed to consistently generate innovative ideas and turn them into meaningful results.

Daria Rudnik wrote "CLICKING: A Team Building Strategy for Overloaded Leaders Who Want Stronger Team Trust, Better Results, and More Time," a results-driven framework that shows leaders how to strengthen trust, improve collaboration, and create more efficient, high-performing teams without adding more to their plate.

Tissa Richards is the author of two books, including "Rethinking Resilience: Fueling Your Competitive Advantage," a strategic guide that challenges traditional views of resilience and shows leaders how to leverage it as a powerful driver of performance, adaptability, and long-term success.